Strategic Communications & Brand Amplification
Clear, consistent communication builds trust, alignment, and momentum. EXMI helps organizations strengthen their voice, amplify their impact, and connect strategy to stakeholders through intentional, data-informed communications.
When Strategy Is Clear, Communication Drives Results.
EXMI partners with public-sector, nonprofit, education, workforce, and mission-driven organizations to design and execute strategic communications that align brand, leadership, and operations. Our work integrates messaging strategy, employer branding, digital engagement, and change communications to ensure organizations communicate with clarity, credibility, and purpose.
The Challenge
Many organizations struggle with fragmented messaging, inconsistent brand voice, and communication strategies that lag behind organizational change. Strategic plans are developed but not effectively communicated. Employer brands fail to resonate in competitive labor markets. Leaders are expected to engage stakeholders across multiple platforms without clear guidance or capacity.
Without a unified communications strategy, organizations risk confusion, disengagement, reputational harm, and missed opportunities to build trust with employees, communities, and partners.
Many organizations struggle with fragmented messaging, inconsistent brand voice, and communication strategies that lag behind organizational change. Strategic plans are developed but not effectively communicated. Employer brands fail to resonate in competitive labor markets. Leaders are expected to engage stakeholders across multiple platforms without clear guidance or capacity.
Without a unified communications strategy, organizations risk confusion, disengagement, reputational harm, and missed opportunities to build trust with employees, communities, and partners.
"83% of consumers say that they see the influencers or creators they follow as trusted sources of information"
- 2025 State of Social Research, Deloitte Digital 2025
Explore Our Strategic Communications & Brand Amplification Services
Brand, Messaging & Employer Value Proposition (EVP)
EXMI helps organizations define and articulate who they are, what they stand for, and why people should work with—or for—them. We align organizational mission, values, and workforce experience into a clear, consistent brand and employer narrative.
Example deliverables: Brand Messaging Framework; Employer Value Proposition (EVP); Core Narrative & Talking Points; Brand Voice & Tone Guidelines; Recruitment Messaging Toolkit; Careers Page Content; Employee Persona Profiles
EXMI helps organizations define and articulate who they are, what they stand for, and why people should work with—or for—them. We align organizational mission, values, and workforce experience into a clear, consistent brand and employer narrative.
Example deliverables: Brand Messaging Framework; Employer Value Proposition (EVP); Core Narrative & Talking Points; Brand Voice & Tone Guidelines; Recruitment Messaging Toolkit; Careers Page Content; Employee Persona Profiles
Internal & Leadership Communications
EXMI strengthens internal communication systems and leadership messaging to support engagement, change, and performance. We help leaders communicate with clarity, consistency, and confidence—especially during periods of transition or transformation.
Example deliverables: Internal Communications Plan; Change Communications Strategy; Leadership Communication Templates; Executive Brand Coaching; LinkedIn Strategy & Profile Optimization; Leadership Talking Points & Ghostwriting; Manager Toolkits
EXMI strengthens internal communication systems and leadership messaging to support engagement, change, and performance. We help leaders communicate with clarity, consistency, and confidence—especially during periods of transition or transformation.
Example deliverables: Internal Communications Plan; Change Communications Strategy; Leadership Communication Templates; Executive Brand Coaching; LinkedIn Strategy & Profile Optimization; Leadership Talking Points & Ghostwriting; Manager Toolkits
External Communications & Reputation Building
EXMI helps organizations communicate their work, impact, and priorities clearly to external audiences—while also increasing positive visibility and recognition for the good work they do. We support leaders in building trust, credibility, and awareness with boards, communities, partners, funders, and the public through intentional, mission-aligned communications.
This service area integrates stakeholder communications, strategic plan rollout, and earned visibility efforts that highlight organizational impact without compromising authenticity or governance standards.
Example deliverables: External & Stakeholder Communications; Strategic Plan & Initiative Rollout Communications; Positive Public Recognition & Earned Visibility;;Example deliverables; Stakeholder Communication Strategy; Board & Executive Briefs; Strategic Plan Summaries & Rollout Materials; Public-Facing Reports & Impact Summaries; Award Nomination Development & Submissions; Thought Leadership Articles & Op-Eds; Case Studies & Success Stories; Media & Public Messaging Guidance; Presentation Decks, Infographics & Visual Assets; Community Engagement & Recognition Materials
EXMI helps organizations communicate their work, impact, and priorities clearly to external audiences—while also increasing positive visibility and recognition for the good work they do. We support leaders in building trust, credibility, and awareness with boards, communities, partners, funders, and the public through intentional, mission-aligned communications.
This service area integrates stakeholder communications, strategic plan rollout, and earned visibility efforts that highlight organizational impact without compromising authenticity or governance standards.
Example deliverables: External & Stakeholder Communications; Strategic Plan & Initiative Rollout Communications; Positive Public Recognition & Earned Visibility;;Example deliverables; Stakeholder Communication Strategy; Board & Executive Briefs; Strategic Plan Summaries & Rollout Materials; Public-Facing Reports & Impact Summaries; Award Nomination Development & Submissions; Thought Leadership Articles & Op-Eds; Case Studies & Success Stories; Media & Public Messaging Guidance; Presentation Decks, Infographics & Visual Assets; Community Engagement & Recognition Materials
Digital Engagement & Targeted Campaigns
EXMI helps organizations intentionally use digital platforms and campaigns to extend reach, strengthen credibility, and achieve specific workforce or organizational goals.
Example deliverables: Social Media & Digital Channel Strategy; Campaign Design for Recruitment, Retention & Recognition; Social Media Strategy & Content Calendar; Platform-Specific Messaging Guides; Campaign Creative Briefs; Performance Metrics & Analytics Dashboards; Digital & Print Campaign Assets
EXMI helps organizations intentionally use digital platforms and campaigns to extend reach, strengthen credibility, and achieve specific workforce or organizational goals.
Example deliverables: Social Media & Digital Channel Strategy; Campaign Design for Recruitment, Retention & Recognition; Social Media Strategy & Content Calendar; Platform-Specific Messaging Guides; Campaign Creative Briefs; Performance Metrics & Analytics Dashboards; Digital & Print Campaign Assets
We help organizations align brand, leadership, and engagement—turning mission and strategy into messages that move people.
Testimonials
What Our Clients Say
Don't just take our word for it, see what the awesome people we work with have to say.
"EXMI quickly uncovered where inefficiencies were costing our district time, money, and talent. Their recommendations broadened our applicant pool, reduced time-to-hire, elevated our onboarding experience, and identified substantial cost-saving opportunities. Regardless of whether you have a dedicated HR team, an external audit of your practices can transform how your district attracts and retains great people."
Brian Murphy
Superintendent
Marion City Schools
Marion, Ohio
